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Research papers

Future ways of communicating with doctors: How effective are the traditional methods

This paper sets out to examine the methods of communicating with doctors open to the pharmaceutical manufacturer . Although it is important to examine the use of the traditional methods of communication e.g. representatives, mailings and journals,...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: Alan J. Bowditch
March 1, 1977
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Citation

Bowditch, A. J. (1977a, March 01). Future ways of communicating with doctors: How effective are the traditional methods. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/future-ways-of-communicating-with-doctors-how-effective-are-the-traditional-methods


Research papers

The interface between medical and market research

Not more than three decades ago it would have been arduous to describe the role of the Medical Department in the Pharmaceutical Industry. Frequently confined to esoteric tasks and committed to distilling any medical information which could have...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: A. Dubourg
Company: Abbott
March 1, 1977
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Citation

Dubourg, A. (1977a, March 01). The interface between medical and market research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-interface-between-medical-and-market-research


Research papers

European trends and the future of the pharmaceutical industry

Some observers have hypothesised that the future growth of the drug industry will be poor; that the drug industry will become the chemical industry of the 1950s ; that the Golden Age is over. We agree that the Golden Age is over, but believe,...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: Samuel D. Isaly
March 1, 1977
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Citation

Isaly, S. D. (1977a, March 01). European trends and the future of the pharmaceutical industry. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/european-trends-and-the-future-of-the-pharmaceutical-industry


Research papers

How the industry forecasts

This paper describes the results of a survey of Pharmaceutical Companies that was conducted to investigate current procedures for 'long range' product and market forecasts. The survey was conducted by means of postal questionnaires that were kindly...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: John S. Burton
March 1, 1977
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Citation

Burton, J. S. (1977a, March 01). How the industry forecasts. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/how-the-industry-forecasts


Research papers

Medical information

Efficient management today must try to strike a three-way balance between the demands of the shareholders, the employees, and the public. As we move from the industrial into the post- extravagant society, new criteria will have to be applied to...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: O. H. Nowotny
March 1, 1977
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Citation

Nowotny, O. H. (1977a, March 01). Medical information. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/medical-information


Research papers

Future ways of communicating with doctors- Analysis of properties and demands of one market

My aim has been to try very cursory to explain why I consider changes necessary, I would, on the basis of an analysis of the Swedish market, like to: A) present important properties of the Swedish Market and the demands which the Swedish Market...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: S. A. Ekedahl
March 1, 1977
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Citation

Ekedahl, S. A. (1977a, March 01). Future ways of communicating with doctors- Analysis of properties and demands of one market. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/future-ways-of-communicating-with-doctors


Research papers

Communicating

This presentation is not about research. It is about communication Not between companies and doctors but about communicating amongst ourselves. One reason for poor communication with doctors is because we are not good at communicating with each...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Authors: B. Haigh, M. Young, Colin N. Maitland
March 1, 1977
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Citation

Haigh, Young and Maitland (1977a, March 01). Communicating. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/communicating


Research papers

Should we trust the oracle?

In the work discussed in this paper, a Delphi forecast that had been made in 1969 was examined in detail. Contributors to this study were re-contacted and asked to review their predictions in the light of their experience in the intervening years...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: David J. Kreling
March 1, 1977
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Citation

Kreling, D. J. (1977a, March 01). Should we trust the oracle?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/should-we-trust-the-oracle-


Research papers

The dangerous quest for certainty in market forecasting

This paper shows how a large pharmaceutical firm developed a series of market forecasts in probabilistic terms, explicitly incorporating the principal uncertainties affecting the future sales of new pharmaceutical products. Such probabilistic...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Authors: Michael M. Menke, Jacques P. Pezier
March 1, 1977
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Citation

Menke and Pezier (1977a, March 01). The dangerous quest for certainty in market forecasting. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-dangerous-quest-for-certainty-in-market-forecasting